Blog and Marketing Insights

Key Takeaways Understand why traditional SEO writing styles no longer work in AI-first discovery environments. See how writing for large language models (LLMs) like ChatGPT and Gemini requires a shift in tone, structure, and intent. Learn practical adjustments you can...

Key Takeaways Learn the six most important concepts that define how large language models (LLMs) interpret your content. Get clear, tactical steps to align your writing with how ChatGPT, Gemini, and Claude compress and recall ideas. Tailored for B2B content creators...

Key Takeaways Learn advanced GEO techniques like embeddings, schema optimization, and compression-aware formatting to maximize your AI discoverability. Discover how to self-test your content like an LLM would, and where most marketers (even good ones) leave gaps....

Key Takeaways Learn the exact checks to perform before publishing any content to ensure it’s optimized for both human readers and large language models (LLMs) like ChatGPT and Gemini. Get a tactical, field-tested GEO checklist that marketers — especially in IT, MSP,...

Key Takeaways Learn the essential writing techniques to make your content more readable, referenceable, and reusable by large language models (LLMs) like ChatGPT and Gemini. Discover how adjusting tone, paragraph structure, phrasing, and density can dramatically...

Key Takeaways Understand the fundamental differences between traditional SEO for Google and Generative Engine Optimization (GEO) for AI platforms like ChatGPT. Learn how to tailor your content strategies to satisfy both Google’s crawling algorithms and AI models'...

Key Takeaways Learn the 10 foundational principles behind Generative Engine Optimization (GEO) and how to apply them immediately. Discover practical, real-world examples tailored to B2B marketers in IT, MSP, and telecom sectors. Use this article as a working reference...

Key Takeaways Discover how structured prompting can create content that AI models can easily summarize, reference, and reuse. Learn practical prompt frameworks you can apply immediately for writing blogs, service pages, and technical articles. Get specific tips...

Key Takeaways Understand how language models like ChatGPT interpret your content using tokens, context windows, and attention mechanisms. Learn why structure, hierarchy, and clarity are crucial for making your content usable and recallable by AI. Get practical writing...

Let’s walk through how large language models (LLMs) like ChatGPT “read” the web, how they decide what to reference, and what you can do today to get cited, not skipped.