Using Reference Points to Influence Purchasing Decisions. Anchoring is a powerful psychological phenomenon that can have a significant impact on pricing decisions in B2B marketing. The basic idea is that the first piece of information a person receives about a product...
How B2B Marketers can Create Urgency to Boost Sales Leveraging Scarcity to Close Deals and Boost Sales Scarcity is a marketing technique that creates a sense of urgency in the minds of consumers, leading them to take action sooner rather than later. This technique is...
Leverage the Power of Others to Convert Web Visitors and Win Over Customers. Help your customers form positive associations with your brand by leveraging social proof. Today, customers make decisions about you faster than you think. Marketers can get web visitors to...